[01.3] FRINGE ARTS

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A visual system designed for individual performance posters across the Philadelphia Fringe Arts festival. Originally designed in a typography-focused class, the series has gone through multiple iterations since its original conception. The original was featured in the Philadelphia AIGA's Locally Sourced Issue 3.

The driving framework was a shared structural logic: the event information grid, typographic marks, and event identity for the Fringe. Within that, the visual content responds to each specific performance — color, treatment, the typographic mark for the show. The result is a series where each poster has its own angle while still sharing an identity.